Instagram offers a unique opportunity to businesses looking to reach their target market with engaging visual content with more than 300 million active users worldwide. Instagram enables you to produce photos and videos which can be shared to other social media sites as well as being embedded into your website or blog.

1. Why visual content is important in terms of engagement

According to research, visual content is currently the most important tactic businesses use for optimizing their social media content.You can engage followers by posting images like infographics, image quotes, graphic coupons and promotional material. In addition, you can post short tutorials or exclusive behind the scenes videos to encourage views and engagement.

2. Drive traffic and grow your business

Obviously, the ultimate goal of any social media strategy is to grow your traffic and your business. You can drive traffic to your business blog, directly through Instagram. You can list an active link in your bio. Then in your comments, tell people to click on the link in your bio in order to direct them to the page you have linked there.

3. Track your analytics

Instagram has a unique feature called statigram which allows you to analyse your best posting times, when your audience is most active, your gained and lost followers, most popular posts, and so much more! If you’re going to use Instagram and part of your social media strategy, knowing your data and analytics is extremely important.